Format of the Digital Marketing Action Plan (2) Written Document total 13 pages 13 base on the attached proposal with 10 references Executive Summary (three pages, summarizing all key points from the presentation, such as problem / opportunity statement, value proposition, revenue model, objectives, strategies, tactics, evaluation metrics) Keyword / trend report
4. SEO Plan and SEO tables
5. PPC Plan
6. Social Media Content Calendar
7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns) Website Map
Website Visual Layout
Action plan (outline of a sequence of activities/ steps to be done before the launch – in a table form or as a Gantt chart)
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