Format of the Digital Marketing Action Plan (2) – Written Document total 13 pages 13 base on the attached proposal with 10 references Executive Summary (three pages, summarizing all key points from the      presentation, such as problem / opportunity statement, value proposition,      revenue model, objectives, strategies, tactics, evaluation metrics) Keyword / trend report


4. SEO Plan and SEO tables


5. PPC Plan


6. Social Media Content Calendar


7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns)  Website Map

  Website Wireframe

  Website Visual Layout

  Action plan (outline of a sequence of activities/ steps to be done before      the launch – in a table form or as a Gantt chart)


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