When you bring a new product to market, you need to advertise your new offering and to promote your brand. Answer the following questions about the launch of Tio Gazpacho (https://www.tiogazpacho.com/):

  • What did Austin do to launch his product that was not successful? What did he learn?
  • In your opinion, what was the most successful thing that Austin did to promote his brand?
  • What other launch activities would you recommend to Austin that may have helped to launch his product?


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