Week 2 – Assignment

Retail Marketing Presentation

Read the required Greenwald article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:

Presentation Content

  • Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
  • Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.

Presentation Design
The Presentation:

  • Must be 10-12 slides (not including the title and references slides).
  • Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation.
  • Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers.
  • Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text.
  • Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.

Greenwald, M. (2016, February 17). Multi-sensory innovation: Why it matters, is growing and 9 ways to excel (Links to an external site.)Links to an external site.. Retrieved from https://www.forbes.com/sites/michellegreenwald/201…


Pride, W.M. & Ferrel, O.C. (2017). Foundations of Marketing (7th.ed) [Electronic version]. Retrieved from https://content.ashford.edu

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