You learned about consumer behavior in this module. An organization cannot persuade a customer to purchase a product or service without understanding the basics of “how people buy.”

In a 3-page paper, address these points:

  • Describe why businesses study consumer behavior.
  • Using one past major purchase you have been involved in (for example, an appliance, a house or car, or your education), describe the process using the five stages that people go through in the buying process.
  • Explain how the degree of involvement impacts the purchase process decision. Include what your degree of involvement was for the product in the previous step.

When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also include the following:

  • What does customer loyalty mean to you?
  • Compare and contrast customer loyalty and customer satisfaction.
  • Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.?

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Customer behavior and Loyalty was first posted on February 23, 2021 at 8:50 pm.
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