Determine the needs of your target audience are essential is becoming a viable competitor in the marketplace.

Your task:

I want six discussions on relevant and/or current topics that relate to the material we are currently covering (Ch10,11, and 12). You can initiate a discussion in the Discussion Room by identifying a recent article that is accessible online and tying the topic (in your own words) to the topics that are presently being covered in the course in that week. Clearly explain how this article applies to the material that is being covered. The amount of credit is based on the degree to which you can contribute to the other student’s understanding of the topics that are being covered in that week. As you compose and communicate your thoughts, you will develop a better understanding of this material. In addition, other students will benefit from reading your summary. Provide the specific web site link at the bottom of your discussion. Just as you can benefit from writing applications like this, you can benefit from reading the applications provided by others. Focus on related articles that have occurred recently such as in the last month. Older articles become obsolete and do not offer useful information for students. Very technical articles are not very useful for most topics. There is no benefit from paraphrasing comments in the article about high-powered statistics or technical points that cannot be clearly understood by students. Focus only on practical applications. Your applications should help other students understand the material.

The best place to find topics to initiate or comment on a class discussion is to refer to current news (Wall Street Journal, Financial Times etc.).

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