(a) Using information from the article, draw and label the product life cycle for KitKat. (3 marks)(b) Identify significant periods in the product life cycle of KitKat using examples from the article. (6 marks)

(c) Using information from the article, explain the product extension strategies used by Nestlé in relation to the KitKat. (8 marks)
(d) Discuss how changes made in the future might affect the product life cycle of KitKat. (8 marks)
(e) Describe two marketing strategies that kit Kat may have used during the introduction of the product?

 

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