Research the following in your community or surrounding area:

  • One walk-in clinic, such as urgent care
  • One retail clinic in your local grocery store or drug store
  • No appointment physician’s office

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

  • Analyze the changing landscape of the health care system.
    • Differentiate the various places health care is delivered.
  • Analyze what impact cultural demographics have on the health care market.
    • Analyze the targeted audience of the clinic or office based on cultural demographics.
    • Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
    • Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
  • Differentiate what effect different generations have on the health care market.
  • Analyze the targeted audience of the clinic or office based on generational demographics.
    • Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.
    • Differentiate the marketing techniques that could be used to improve the marketing within different generations.
  • Analyze the impact of media and social networking on consumer choices.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

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