If you look over the Disney case, you notice that they are pursuing various forms of business diversification.
A logic for diversification is to take your firm’s core competence, and then apply that competence to other businesses.
This way, the firm tends to generate synergies (1+1 =3) across its businesses (e.g., Honda, P&G).
Your job is to assess Disney’s diversification strategy. Did they do a good job, a poor job, somewhere in between? Which worked, which didn’t, and why?
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