Find an article about a firm’s current use of IT to enhance its customer’s experience or select a firm you are familiar with in Saudi Arabia or the Middle East. Write a short paper describing the following:

  • Where is IT’s enhancement of the customer experience delivering value to the organization?
  • What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?

Requirements:

  • Your paper should be three to five pages in length, not counting the title or reference pages, which must be included.
  • Include at least two scholarly references in addition to the course textbook. The Saudi Digital Library is a good source for resources.
  • Your paper must follow Saudi Electronic University academic writing standards and APA style guidelines, as appropriate.

 

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